This product is a patent style of CD, DVD or BD packaging which is personified as an upgraded version of a the normal casing featured with the above products.
This usually consists of a gatefold (book style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. This form is usually used for special editions of the products, especially CD's, as this presents a higher quality of work than the standard packaging for the above products. This offers greater quality in display, protection and aesthetics as it produces a new medium for products, such as these, to be sold at.
The history of the Digi-Pak consists of trademark changing ownership between different companies. Originally it was owned by IMPAC Group, Inc where it went through great changes to now be owned by a combined company called "AGI-Shorewood".
Here is a picture of a Digi-pak, in comparison to a CD case:
Could you comment on how relevant the digipak is as a marketing tool nowadays with the advent of Itunes?
ReplyDeleteCould you also upload some images of examples of CD covers and digipaks?
ReplyDeletePlease also amend spelling to COURSEWORK. Thanks.
ReplyDeleteMatt, why not upload some of the initial sketches for your digipak to show the evolution of the idea? Ms Keenan
ReplyDelete