Digi-Pak

For this ancillary text, I was to make six pieces of information over six panels in a CD like formation:

Here are my first drafts of all these images:

Front Cover

Back

First Inner Panel

Second Inner Panel

Third Inner Panel

Fourth and CD Inner Panel

These were based on my plans, yet due to the development on my magazine advert: it greatly altered the outcome of my actual Digi-Pak:

Second Inner Panel

First Inner Panel

Front Cover

Fourth Inner Panel

Third Inner Panel

Back

From the parchment like affect achieved for my magazine advert; I decided to replicate this for my digi-pak as to fill in some of the blank white space which was kind of "off-putting" in the DRAFT.  I  also decided to washout all colour, even of the plain images as to keep within a clean and presentable style. This final product also adds my logo, as well as red splatter to emphasize the importance of the balloon (and keep in consistency of mag ad.).
THIS ALL links between each other as it follows the story of my Toy Bear before the narratives plot in my video.

I'm extremely impressed with how well they've turned out!

Digi-Pak & Advertisement Research and Planning

Here are a few basic questions that I asked myself when researching and planning my own Digi-Pak:

• What are the conventions of a Digi-Pak?

It is to serve as a higher quality form of the usual CD packaging, which comprises of a single and less informative case, when in comparison to the Digi-Pak which presents more information and art to the user than what is normally provided.

• Find examples and Analyse with annotations on blog (example is from "Total Guitar")

• It links to social networks and email addresses with links at the bottom of the advertisement + record companies etc.
• Has a close up of band member/artist
• Performance orientated
• Advertises the equipment used

Current Ideas

• I should deter away from the usual performance illustration in magazine advertisement as my music video itself does not contain any performance segments at all
• This will link with the Digi-Pak
• Definitely involve the connectivity of Social network and other sources (e.g. email, record labels etc.)
• Focus on a certain individual in the advertisement, rather than a group (as it's usually presented on a horizontal page etc.)

• What are the conventions of a magazine advert for a single?

It is to further spread the awareness of the singles release through different forms of media, as to further the potential customer/to/audience that may purchase or simply listen to the single.

• What is my Market strategy, including branding, visual style, logo, artist image and overall  concept for this single and the artist as a whole

The artist image is not specified in my video, as it fully focuses on narrative, going against usual conventions (especially when it comes to rock/metal music videos).
This is done to fully focus on the narrative itself, and it's synergy with the lyrics and musical tone (i.e. when darker tone of music is played, a darker tone of the narrative is shown, etc.).

• How will my music video, advertisement and digi-pak complement each other?

They tell the story of my toy bear, as we see the development of his life and relationship with me through the mediums: He is first introduced through the magazine advert, then partially symbolised in progress through the digi-pak, and then finished off through the events of the video.

• Do I have any other notable ideas that can be used for promotional strategy and launch of my single?

The digi-pak and magazine advertisement will interlink in plot presentation, with the magazine being the first piece to the narrative's story:


Here are my ideas on how this is linked:

And here is my Magazine Advert Planning:

Annotations are featured on the pages themselves ^

Research of the Digi-Pak

Here is my research on the Digi-Pak, as this shall be one of the products that I shall produce for my Coursework.

This product is a patent style of CD, DVD or BD packaging which is personified as an upgraded version of a the normal casing featured with the above products.
This usually consists of a gatefold (book style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. This form is usually used for special editions of the products, especially CD's, as this presents a higher quality of work than the standard packaging for the above products. This offers greater quality in display, protection and aesthetics as it produces a new medium for products, such as these, to be sold at.

The history of the Digi-Pak consists of trademark changing ownership between different companies. Originally it was owned by IMPAC Group, Inc where it went through great changes to now be owned by a combined company called "AGI-Shorewood".

Here is a picture of a Digi-pak, in comparison to a CD case: