Media Studies

Media Studies
Welcome to my blog for my A2 Media Studies Coursework! I hope you enjoy browsing through my work! 2012-13

Monday, 10 September 2012

Music Video Analysis 5 "Kings and Queens" by "30 Seconds to Mars"

Last video analysis is of "Kings and Queens" by "30 Seconds to Mars":
This video was directed by lead vocalist: "Jared Leto", under the guise of "Bartholomew Cubbins" ( a Dr Seuss character) where the video was then premiered at The Montalban Theater in Los Angeles on November 9th, 2009, where it was then posted online 3 days afterward.
In an interview with Jared, he explained: "For me it's impossible to think of these as videos 'cause I come from a film background. It's all I know, and I don't know how to make a music video really. It's a lyrical and slightly metaphorical surreal journey through the city of Angels, from downtown Los Angeles to Santa Monica Pier. We like to create an adventure and this has been an adventure. It's brought it to a place we haven't been before, even in our own city. It's so great. This is what we were supposed to do. And I doubted the idea up until the very last minute, but the process has been phenomenal."
He then continued in another interview: "Our rule as a band is, when we do videos — which, I don't often think of them as videos, more as short films — let's make sure the experience is amazing. We've been to China in the past. We've been to the Arctic, so really, to do this video, in one way, was much simpler ... but it's also been more of a challenge. It's still equally huge in its own way."
And then again within another interview: "I think this city is a beautiful place at night, and we have these empty streets, and it's kind of a haunting, forgotten landscape. It's been an incredible adventure, but it's also been really difficult, because there are so many people, and we're shutting down streets of Los Angeles."

They filmed over the course of several nights, where they tried to capture footage of Los Angeles' iconic landmarks, as to incorporate them within the video's sequences.
On the night of October 11th (2009), the band had taken over Santa Monica Pier, to film a part of their video called "The Ride", with this, they also brought an army of fixed gear-riders to take part in the video. 
Jared gave a further interview as to how they framed some of the shots, where he revealed, that despite most of them being hard to achieve and set up, most of the good shots that they captured were simply happy accidents.

The video itself, is a beautiful display of Los Angeles, with the harmonious union of one own committee experience the utter wonder of the city streets in a unique way. Through this we get to share the adventure of the cyclists going through most of the city, and a Santa Monica Pier, whilst alternating scenes between the band (who also cycled among them) to be playing upon a cliff edge, in Griffith Park, overlooking the city. 
However, throughout the video, it styles many artistic forms within symbolic meanings that relate to the bands cult, such as; the reenacted the infamous underground artist "Banksy's" work of "Flower Chucker" graffiti, and had a white horse, run down the streets of Los-Angeles in slow motion (for one scene), as to represent the emphasis on the importance of the beauty of the city. 
This video greatly aids the concept of the song, as to theme positive atmosphere and to generalize everyone as being "Kings and Queens", therefore giving everyone equal value. Showing the people go through the cities in total control of their environment, simply shows that everyone has a right to do something, no matter who they are. Plus, through the use of the bikes, it gives that inner meaning of freedom and control, as to be free of walking, and to be in-control of what you're doing. 
Jared quoted the video: "As a love letter to Los Angeles".

This video was an actually very different compared to the bands previous videos, as they have been quoted as more worldly and largely epic, which this video is said to still achieve yet not in the same retrospect. From the video "From Yesterday" being filmed in China, and then "Beautiful Lie" being performed upon the polar ice caps, this video simply tries to connect to the intended audience, the people, of whom made the band who they are today, and so, this video, no; the album itself, is a dedication to the bands fan-base and cult, and to all other people across the globe, within an artistic network that still has much left to give us.

1 comment:

  1. Matt, I would give this the label 'Research' for clear navigation. Thoughtful, detailed and reflective work.

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