Music Genre and intended audience

As I am using the metalcore band "Ice Nine Kills" did a pop-punk / Easycore version of "Adele's" no.1 single: "Someone Like You".

Despite the song being of a genre like this, it can still aspire to the metalcore and other relate-able genre audiences, as-well as the fans of the band itself.
Others who may like the song: "Someone Like You" by "Adele" may wish to have someone else influence the style of the song, as to deprive it of it's mainstream fame, and present it in a new form, to a whole new audience that may would not of originally conceived the song in this way.

In general, this music I hope to attract the following:

Gender: Male and Female (as the metal genre generalises the video as being more masculine, but with the innocent toy aspect may attract just as much a feminine audience)
Age: 15-19 year old (this will be my own generation as when they watch the video; they shall reminisce over their own past and share the same new experiences that every young adult witnesses before maturing into adulthood.)
Personal Genre Preference of Fans: Metalcore, Metal, Easycore, Pop-Punk, Pop, Punk, Hardcore, etc. (generally going towards more of the metal genres than that of the mainstream ones)
Background: General mix, as everyone is different, but this will largely involve those who are fans of the band itself.

Later I shall post about the band, and their general history and development over the years...