Digi-Pak & Advertisement Research and Planning

Here are a few basic questions that I asked myself when researching and planning my own Digi-Pak:

• What are the conventions of a Digi-Pak?

It is to serve as a higher quality form of the usual CD packaging, which comprises of a single and less informative case, when in comparison to the Digi-Pak which presents more information and art to the user than what is normally provided.

• Find examples and Analyse with annotations on blog (example is from "Total Guitar")

• It links to social networks and email addresses with links at the bottom of the advertisement + record companies etc.
• Has a close up of band member/artist
• Performance orientated
• Advertises the equipment used

Current Ideas

• I should deter away from the usual performance illustration in magazine advertisement as my music video itself does not contain any performance segments at all
• This will link with the Digi-Pak
• Definitely involve the connectivity of Social network and other sources (e.g. email, record labels etc.)
• Focus on a certain individual in the advertisement, rather than a group (as it's usually presented on a horizontal page etc.)

• What are the conventions of a magazine advert for a single?

It is to further spread the awareness of the singles release through different forms of media, as to further the potential customer/to/audience that may purchase or simply listen to the single.

• What is my Market strategy, including branding, visual style, logo, artist image and overall  concept for this single and the artist as a whole

The artist image is not specified in my video, as it fully focuses on narrative, going against usual conventions (especially when it comes to rock/metal music videos).
This is done to fully focus on the narrative itself, and it's synergy with the lyrics and musical tone (i.e. when darker tone of music is played, a darker tone of the narrative is shown, etc.).

• How will my music video, advertisement and digi-pak complement each other?

They tell the story of my toy bear, as we see the development of his life and relationship with me through the mediums: He is first introduced through the magazine advert, then partially symbolised in progress through the digi-pak, and then finished off through the events of the video.

• Do I have any other notable ideas that can be used for promotional strategy and launch of my single?

The digi-pak and magazine advertisement will interlink in plot presentation, with the magazine being the first piece to the narrative's story:


Here are my ideas on how this is linked:

And here is my Magazine Advert Planning:

Annotations are featured on the pages themselves ^